28 Nov WORKSHOP: BRANDING IN SOCIAL MEDIA, HOW IT WORKS
WORKSHOP: BRANDING IN SOCIAL MEDIA, HOW IT WORKS AND WHY ITS DETERMIDED THE BRAND PERSONALITY
JOIN US TO FIND OUT HOW TO BUILD YOUR BRAND IN SOCIAL MEDIA!
Workshop Description and rubric:
In almost 20 years Social Media successfully democratized communications booked itself a catalyst position in the brand ecosystem, one that enables the brands to make meaningful connection with their audience online and offline and build a positive perception. Hence the uniqueness of the process of building the brand in social media is the humanization of the process that allows it to apply global brands, personal brand, and small home business brand alike, with agility and creativity that keeps the process dynamic and alive.
Amal Khreich’s Bio: https://www.linkedin.com/in/amal-khreich/
In a nutshell, Amal Khreich is an accomplished digital business developer, marketing, and communication professional who has extensive experience in leading roles with international and local companies across the MENA region, always on the search for new ways to adding value to every digital footprint and creating whole new customer experience. Amal is known for her entrepreneurial, proactive, and dynamic personality, can-do attitude, and the passion to everything creative. Her talents include strong analytical abilities, leadership skills, advanced creative ideation, and the ability to develop strong long-lasting concepts. Working with Amal one would sense her capacity to always look forward to the next level with positive mindset and trouble-shoot attitude, while motivating the teams and deploying aggressive strategies to consistently deliver results and improve the working environment.
Quote: “Wherever you go, go with all your heart” Confucius
It’s the commitment to adding more heart to everything we do, give it our best and enjoying every moment of the journey.
Personal hashtag: #amoulsway
Post workshop assignment:
Reflect on the learnings from the course by building the following:
- – The brand: yourself (you are the brand)
- – The process: 5 steps that you will learn during the course
- – Learning from this exercise and your reflection on how the assessment went
Present as: max 500 words including the description of person / Microsoft Word format Tips: be creative, original, and imaginative
Refer to the rubric below for assessment.
BRANDING IN SOCIAL MEDIA A WORKSHOP
Amal Khreich, Marketing Director at Dalqan Holding & EU Lecturer
Ahmad Halloun, Academic Mentor at EU
Whether you are on a social network like Facebook, LinkedIn, or blogging, its about
participating in that conversation and being there with the relationship when your prospect
is ready to engage/ buy… action desired.
Work Relations
And it all comes down to one thing… “Personal Brand”
If its not online, it didn’t happen!
How did marketing strategies end up on Social Media!
Marketeers be like : We just followed our customers wherever they are!
Social media marketing
PR
Sales promotion
Direct marketing
Personal selling
DOOH
Advertising
Store
Sponsorship
Search engine
Content
Events
OOH
Customer care
It all goes down to the modern integrated media marketing strategy All the modern marketing tools are enabled digitally
Social media channels is the common touch point
Who should be the voice of the
brand?
your brand leading the conversation
5 Steps To Build Your Brand Presence on Social Media
Remember one thing : people go to social media to socialize
• Stay consistent and present in the conversation
• Make your content relevant
• Keep your purpose clear
1. Set your brand social media goals
Setting social media business goal (hypothetical)
• “Position BRAND Amal 2022 as the leading lifestyle brand in social media by creating awareness and long-term relationships with our community based on; inspiration, interaction, information and relevant content true to the BRAND Amal.”
2. Define your audience and set targets
345 New customers from
social in December 2022
D ef
in e
th e
p er
so n
as
Persona 1 Doctor
Persona 1 Manager
Persona 1 Marketer
3. Use the best social media platforms for your brand
Facebook Messenger
Twitter Instagram
LinkedIn YouTube
Snapchat
GoogleMyBusiness Trip Advisor
Tiktok
Spotify
Define your tone of voice – per channel – per segment – per opportunity
I like chocolate
I am eating a tasty #chocolate
YouTube
Chocolate videos I watch
My skills in choosing / eating/ living with chocolate
Here’s me with my latest chocolate
Snapchat
Short video with my chocolate
Tiktok
I dance & sing with my chocolate
4. Listen and Interact with your audience
Know your competition
Develop a posting schedule
Make sure to answer, show appreciation, and be present
Listen to your audience at every level
Identify the best time to talk, and the sentiment
Develop the relationship from like to love
5. Integrate your final online touchpoint into your social media presence
And this is the point where you ensure that your social media is the catalyst of your ecosystem
Q&A
Workshop
• Reflect on the learnings from the course by building the following: – The brand: yourself (you are the brand) – The process: 5 steps that you will learn during
the course – Learning from this exercise and your
reflection on how the assessment went
• Present as: max 500 words including the description of person / Microsoft Word format
• Tips: be creative, original, and imaginative
Thank you
