30 Nov 1. Choose a company. (your choice) 2. Fill in the building model canvas with only the three blocks for your company. DO NOT FILL IN ALL NINE BLOCKS, Attach it to your paper after refer
1. Choose a company. (your choice)
2. Fill in the building model canvas with only the three blocks for your company. DO NOT FILL IN ALL NINE BLOCKS, Attach it to your paper after references.
3. Explain three building blocks in your own words and demonstrate at least one element or characteristic from the text for each block. Give me an example of how it works.
4. Make sure the blocks are under headings so there's no confusion.
Example:
Customer Segments
Customer Segments are the people an organization wants to serve either through its customers or business alliances (Osterwalder & Pigneur, 2010). As a luxury car representative, Porsche is constantly entering new market segments and provides different and appropriate products or services for each market segment. Porsche uses two variables to determine which customers to target, including description elements and behavioural elements. According to a scholar's study, “Descriptive elements include demographics, psychology, and geography. Behavioral elements include personal responses to brands, uses, and interests” (Zoeller, 2018). Porsche focuses on a niche market of high-income customers. The characteristics of the high-income class consumer psychology are appreciating the prestige of the brand as well as the new and attractive vehicles Porsche produces.
The paper will be approximately 5 1/2 pages as follows:
- 1 Cover page,
- 1/2 page for the introduction
- 1/2 page for each of 3 blocks. (1 1/2 pages total)
- 1/2 page conclusion,
- 1 page for references
- 1 page canvas (as an appendix).
Here is what I am looking for:
20% – Introduce your chosen company briefly. After the introduction, give a thesis statement. In this paper/presentation, I will show you how the Blah blah company utilizes three of the nine building blocks to …
60% – In your own words, explain what each building block means to you. Give an example of the block. Show one element/characteristic the company utilizes. Tie them in from the Scaling Up text to support your work if possible. You must show each chosen block on the canvas as it relates to your company. There is an editable canvas attached. Please delete the canvas explanations of the blocks before you submit. Leave any blocks you do not choose blank.
20% – Conclusion – Does the company utilize the building blocks? Would you change anything the company does? What is your outlook on the building blocks?
Deductions: – Grammar, APA, Canvas & References
BUSINESS MODEL CANVAS
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KEY PARTNERS Who are your key partners/suppliers? Which key resources are we acquiring from partners? Which key activities do partners perform? |
KEY ACTIVITIES What key activities does your value proposition require? What activities are the most important for your distribution channels, customer relationships, revenue streams etc? What key activities do you need to deliver your customer experience? |
VALUE PROPOSITION What core value do you deliver to your audience? What bundles of product/services are we offering to each customer segment? What jobs are our customers trying to complete? What pains do they experience when trying to achieve their goals? How does our product/service help them achieve their goals/relief pains? |
CUSTOMER RELATIONSHIP What relationship does the target audience expect you to establish and maintain with them? Which ones have we established? How costly are they? How are they integrated with the rest of our business model? |
CUSTOMER SEGMENTS Which groups of customers are you creating value for? What are our most important customers? Why? What differentiates our customer segments? What opportunities are there to reach new customers segments? |
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KEY RESOURCES What key resources does your value proposition require? What key resources do you need for distribution? What key resources do you need for customer relationship management? |
CHANNELS Through which channel does your audience want to be reached? How are we reaching them now? How are the channels integrated? Which ones work best? Which ones are the most cost efficient? How are we integrating them with customer routines? |
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COST STRUCTURE What are the most important costs? Which Key Resources are the most expensive? What can be changed from a fixed cost to a variable cost? |
REVENUE STREAM(S) For what value are customers really willing to pay? For what do they currently pay? How are they currently paying? How much does each revenue stream contribute to the overall revenues? |
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Designed by: |
Designed for: |
Version: |
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The Business Model Canvas was developed by Yves Pigneur and Alexander Osterwalder at Strategyzer – version developed by Gary Fox www.garyfox.co. License: CC BY-SA 3.0
Lean Canvas is adapted by Ash Maurya The Business Model Canvas by Yves Pigneur and Alexander Osterwalder. Word implementation by: Gary Fox www.garyfox.co. License: CC BY-SA 3.0
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LDRS 440
Six easy steps for writing the final paper
Business Model Generation
Business Model Generation
“a company's plan for making a profit. It identifies the products or services the business plans to sell, its identified target market, and any anticipated expenses.”
What is a business model?
www.nvestopedia.com/terms/b/businessmodel
Business Model Generation Canvas
*The business model canvas is like a blueprint for strategy that can be implemented through organizational structures, processes, and systems.
Osterwalder & Pigneur (2010)
There are nine building blocks. You only need to cover three of them on your paper. You pick whichever three you are comfortable with.
Select a company of your choice.
It can be from your homeland or here.
Try to keep it to a well known company that is easy to get information on. This will help!
2. Research the company.
This is important as I see a lot of papers turned in where students don’t always get the information right.
While you are doing this, keep the building blocks in mind.
3. Tell me about the company.
Keep this introduction to ½ page please.
Where are they located?
What do they do?
How long have they been in business?
Competition?
IMPORTANT
You need a thesis statement.
A thesis statement clearly identifies what you are going to discuss in your paper. In this case, you will discuss the building blocks (identify which ones in this statement) and tell the reader how you will show your company utilizes the selected blocks
Your thesis statement belongs at the end of your first paragraph, also known as your introduction. Use it to generate interest in your topic and encourage your audience to continue reading. This should be part of your half page introduction.
**NO WIKIPEDIA**
4. Your first building block
Use a subheading so I know which block you are talking about. See my example.
Value Proposition
A) Define the block in YOUR OWN WORDS. I do not want to see the textbook definition or anyone else's definition. There are a lot of third-party definitions. I want to see what you think it is. (Osterwalder & Pigneur, 2010)
You have a lot of information to get out, so keep it precise and ½ page for each block.
Notice the citation? WHY? Because hopefully you would have got your understanding of the block from the textbook.
4. Your first building block
Value Proposition
B) Show me one element/characteristic of that block. The elements (or characteristics) are listed in the textbook and also in the review. You only need to show me one.
C) Explain why that particular element/characteristic satisfies the block.
D) Show me all this on your canvas. The canvas is attached to the end of the paper showing all three of the blocks you chose. DO NOT show me all nine blocks on the canvas. More on this in a minute.
4 (B). Elements of Value Propositions
Newness – New set of needs that a customer didn’t previously perceive.
Performance – Improvement on a performance.
Customization – Taking products and customizing them to meet a need.
Getting the Job Done – Helping a customer do their job.
Design – Attraction to a product important. Product stands out above the rest.
Brand/status – Value in a using name brand.
Price – Similar value product at lower price. (for price sensitive customers).
Cost Reduction – Helping customers reduce costs by design. eg: inventory software or sales charts.
Risk Reduction – Reducing a buying risk – eg: used car warranty.
Accessibility – Allowing products that were previously inaccessible to customers.
Convenience/usability – Making products or services easier to use.
Please post your response before next Friday's class.
Example:
Customer Segments
Customer Segments are all the people an organization wants to serve either through its customers or business alliances (Osterwalder & Pigneur, 2010).
As a luxury car representative, Porsche is constantly entering new market segments, and provides different and appropriate products or services for each market segment. Porsche uses two variables to determine which customers to target, including description elements and behavioral elements. According to a scholar's study, “Descriptive elements include demographics, psychology, and geography. Behavioral elements include personal responses to brands, uses, and interests” (Zoeller, 2018). Porsche focuses on a niche market of high-income customers. The characteristics of the high-income class consumer psychology are appreciating the prestige of the brand as well as the new and attractive vehicles Porsche produces.
A
B
C
Repeat step 4 with the same steps for the second and third blocks
5) Conclusion (1/2 page)
This is where you write your conclusion.
Did you answer your thesis statement?
Did you tell me what you said you would in your thesis statement?
What did you learn form the company you selected?
Did the company cover the building blocks?
Would you change anything that the company does to make it better?
6) References
Please do your references in APA 7 format. This is an example:
Eurich, T. (2013). Bankable leadership: Happy people, bottom-line results, and the power to deliver both; Austin, TX, Greenleaf Book Group.
Greenleaf, R.K. (1998). The power of servant leadership. San Francisco CA: Barrett – Koehler Publishers Inc.
Osterwalder, A, & Pigneur, Y. (2013). Business model generation. Hoboken, NJ: Wiley.
Sample paper in APA format
Please use the following link to view a sample (non-related) paper if you want to write a proper scholarly paper.
Appendix A This is similar to what I want the canvas to look like. NOTE: This comes at the very end after the references
Osterwalder, A, & Pigneur, Y. (2013). Business model generation. Hoboken, NJ: Wiley.
Summary
The paper will be approximately 5 1/2 pages as follows:
1 Cover page,
1/2 page for the introduction
1/2 page for each of 3 blocks. (1 1/2 pages total)
1/2 page conclusion,
1 page for references.
1 page canvas.
The above notes are for guidance only
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