1.critically evaluate the main concepts, techniques and applications of qualitative and quantitative research;

2.address the ethical considerations to be taken, discuss the appropriateness of various methods of data collection, the range of resources available and to introduce quantitative and qualitative data analysis.

3. apply this systematic knowledge and understanding of how established tools and techniques of research and enquiry are used to create and interpret the data collected into learning and assessment

table of contents:

Aim of the study

Research objectives

Research field description

Literature review

personalized service

personalized service and traditional service

customers satisfaction

Justification of the study

Methodology

Participants

Sampling 

Data collection 

Data analysis

Anticipated findings

Limitations

Reference list..