IHP 510 Module Six Worksheet Guidelines and Rubric Overview: For this task you will propose marketing and communication strategies based on the target market and demographics for a department, program, or service of the Missouri Department of Health and Senior Services. This task will help you as you propose similar marketing and communication strategies for the final project case organization, Bellevue Hospital, in Final Project Milestone Three, due in Module Seven. Prompt: Complete the following critical elements in the Module Six Worksheet:

• Target Markets/Demographics: Select a total of three different target markets and three different demographics.

Choose One Target Market: Choose One Demographic: Low income Asian

Middle income Black

Affluent income Hispanic

White

For your second and third sets, choose a different target market and a different demographic.

For example, if the first selection is low-income Asian population, then my second selection could be middle income Black population, and my third selection could be affluent Hispanic population

• Department/Program/Service: Select one department, program or service from the Missouri Department of Health and Senior Services. For example, if the Women, Infants, and Children (WIC) program is selected, you will use this same program with your selected target markets and demographics.

• Prioritization: Prioritize your target markets/demographics as Priority One, Priority Two, and Priority Three based on the particular program or initiative you selected.

• Marketing Technique: Identify the marketing technique you will use for each priority (use one traditional, one social media, and one other).

• Discussion: ○ Briefly discuss the prioritization and the marketing techniques that you chose, justifying your choices. ○ Explain how your communication and marketing strategies align with the department’s/program’s/service’s mission, vision, and values.

Rubric

Note: For the follow-up worksheet task in Module Eight, you will complete a basic budget for implementing the marketing strategies you develop in the Module Six Worksheet. Guidelines for Submission: Do not alter the worksheet or submit the assignment in the form of an essay. For this and all worksheets, you are not required to include a cover page. You are expected to provide in-text citations for your sources and a reference list at the end of the worksheet.

Critical Elements Exemplary Proficient Needs Improvement Not Evident Value

Target Markets/ Demographics

Selects three target markets/demographics from the categories listed (100%)

Does not select three target markets/demographics from the categories listed (0%)

10

Department/Program Service

Selects one department, program, or service from the Missouri Department of Health and Senior Services (100%)

Does not select one department, program, or service from the Missouri Department of Health and Senior Services (0%)

10

Prioritization Prioritizes the target markets/demographics as Priority One, Priority Two, and Priority Three, based on the particular program or initiative selected (100%)

Prioritizes the target markets/demographics as Priority One, Priority Two, and Priority Three, based on the particular program or initiative selected, but with inaccuracies or gaps in logic (70%)

Does not prioritize the target markets/demographics as Priority One, Priority Two, and Priority Three, based on the particular program or initiative selected (0%)

15

Marketing Technique Meets “Proficient” criteria and selected techniques are especially well-aligned to the priorities (100%)

Identifies the marketing technique that will be used for each priority (90%)

Identifies the marketing technique that will be used for each priority, but strategies are inappropriate (70%)

Does not identify the marketing technique that will be used for each priority (0%)

15

Discussion: Prioritization and

Marketing Techniques

Meets “Proficient” criteria and demonstrates keen insight into the prioritization and selection of marketing techniques (100%)

Discusses the prioritization and the chosen marketing techniques, justifying choices (90%)

Discusses the prioritization and the chosen marketing techniques, justifying choices, but response has gaps in detail, clarity, or logic (70%)

Does not discuss the prioritization and the chosen marketing techniques (0%)

15

Discussion: Communication and Marketing Strategies

Meets “Proficient” criteria and demonstrates keen insight into the alignment of communication and marketing strategies with healthcare organizations (100%)

Explains how the communication and marketing strategies align with the department’s/program’s/ service’s mission, vision, and values (90%)

Explains how the communication and marketing strategies align with the department’s/program’s/ service’s mission, vision, and values, but response has gaps in detail, clarity, or accuracy (70%)

Does not explain how the communication and marketing strategies align with the department’s/program’s/ service’s mission, vision, and values (0%)

30

Critical Elements Exemplary Proficient Needs Improvement Not Evident Value

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to- read format (100%)

Submission has no major errors related to citations, grammar, spelling, syntax, or organization (90%)

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas (70%)

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas (0%)

5

Total 100%

IHP 510 Module Six Worksheet Guidelines and Rubric Overview: For this task you will propose marketing and communication strategies based on the target market and demographics for a department, program, or service of the Missouri Department of Health and Senior Services. This task will help you as you propose similar marketing and communication strategies for the final project case organization, Bellevue Hospital, in Final Project Milestone Three, due in Module Seven. Prompt: Complete the following critical elements in the Module Six Worksheet:

• Target Markets/Demographics: Select a total of three different target markets and three different demographics.

Choose One Target Market: Choose One Demographic: Low income Asian

Middle income Black

Affluent income Hispanic

White

For your second and third sets, choose a different target market and a different demographic.

For example, if the first selection is low-income Asian population, then my second selection could be middle income Black population, and my third selection could be affluent Hispanic population

• Department/Program/Service: Select one department, program or service from the Missouri Department of Health and Senior Services. For example, if the Women, Infants, and Children (WIC) program is selected, you will use this same program with your selected target markets and demographics.

• Prioritization: Prioritize your target markets/demographics as Priority One, Priority Two, and Priority Three based on the particular program or initiative you selected.

• Marketing Technique: Identify the marketing technique you will use for each priority (use one traditional, one social media, and one other).

• Discussion: ○ Briefly discuss the prioritization and the marketing techniques that you chose, justifying your choices. ○ Explain how your communication and marketing strategies align with the department’s/program’s/service’s mission, vision, and values.

Rubric

Note: For the follow-up worksheet task in Module Eight, you will complete a basic budget for implementing the marketing strategies you develop in the Module Six Worksheet. Guidelines for Submission: Do not alter the worksheet or submit the assignment in the form of an essay. For this and all worksheets, you are not required to include a cover page. You are expected to provide in-text citations for your sources and a reference list at the end of the worksheet.

Critical Elements Exemplary Proficient Needs Improvement Not Evident Value

Target Markets/ Demographics

Selects three target markets/demographics from the categories listed (100%)

Does not select three target markets/demographics from the categories listed (0%)

10

Department/Program Service

Selects one department, program, or service from the Missouri Department of Health and Senior Services (100%)

Does not select one department, program, or service from the Missouri Department of Health and Senior Services (0%)

10

Prioritization Prioritizes the target markets/demographics as Priority One, Priority Two, and Priority Three, based on the particular program or initiative selected (100%)

Prioritizes the target markets/demographics as Priority One, Priority Two, and Priority Three, based on the particular program or initiative selected, but with inaccuracies or gaps in logic (70%)

Does not prioritize the target markets/demographics as Priority One, Priority Two, and Priority Three, based on the particular program or initiative selected (0%)

15

Marketing Technique Meets “Proficient” criteria and selected techniques are especially well-aligned to the priorities (100%)

Identifies the marketing technique that will be used for each priority (90%)

Identifies the marketing technique that will be used for each priority, but strategies are inappropriate (70%)

Does not identify the marketing technique that will be used for each priority (0%)

15

Discussion: Prioritization and

Marketing Techniques

Meets “Proficient” criteria and demonstrates keen insight into the prioritization and selection of marketing techniques (100%)

Discusses the prioritization and the chosen marketing techniques, justifying choices (90%)

Discusses the prioritization and the chosen marketing techniques, justifying choices, but response has gaps in detail, clarity, or logic (70%)

Does not discuss the prioritization and the chosen marketing techniques (0%)

15

Discussion: Communication and Marketing Strategies

Meets “Proficient” criteria and demonstrates keen insight into the alignment of communication and marketing strategies with healthcare organizations (100%)

Explains how the communication and marketing strategies align with the department’s/program’s/ service’s mission, vision, and values (90%)

Explains how the communication and marketing strategies align with the department’s/program’s/ service’s mission, vision, and values, but response has gaps in detail, clarity, or accuracy (70%)

Does not explain how the communication and marketing strategies align with the department’s/program’s/ service’s mission, vision, and values (0%)

30

Critical Elements Exemplary Proficient Needs Improvement Not Evident Value

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to- read format (100%)

Submission has no major errors related to citations, grammar, spelling, syntax, or organization (90%)

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas (70%)

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas (0%)

5

Total 100%