Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Discuss the following for this assignment:

• Describe what market segmentation is and what a viable market segment should demonstrate. 
• Visit the City-Data website, and enter your current zip-code in the search block. 
• Using the city data provided, identify a target market, recommend a service line for that target market, and discuss how you would market that service line. 

The use of APA Style and scholarly references published within the last 5 years is required