write 300-500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Health care is changing rapidly, and health care marketers must be prepared to face the challenges the future will bring. Discuss the following:

• Examine and discuss 2 emerging trends in health care.
• Analyze what the health care marketer can do to address the challenges that are associated with those trends.

The use of APA Style and scholarly references published within the last 5 years is required.