you will develop individual parts of a Marketing Plan for a NEW product or service or for an innovative improvement of an existing product or service.

For the Week 1 Marketing Plan Assignment, you are tasked with coming up with three products or services for a real company (either profit/non-profit), writing a detailed description of these products or services, and writing your reasons for selecting these products or services.  You will submit a detailed description of the products or services along with why you are selecting the products or services for the Week 1 Marketing Plan Assignment.

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You can create three products or services for three different companies or you can create three products or services for a single company.  Note that these products or services can be NEW or they may be an innovative improvement of existing products or services.