14 Jan In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a
In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.
Select and research a company that is having financial difficulties or is on the brink of bankruptcy.
Review “Where Can I Find a Company's Annual Report and Its SEC Filings?” from Investopedia.
You can also access specific information about a variety of businesses in the University Library by searching the following databases:
- University Library > Databases > B > Business Source Complete
- University Library > Databases > E > EDGAR
- University Library > Databases > P > Plunkett Research Online
Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:
- Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company, and make recommendations for improvement.
- Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
- Create a plan to implement the strategies you selected.
Include APA-formatted, in-text citations, and a reference page with at least 3 sources.
Submit your assignment.
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Case Study Analysis
Damascus Johnson
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Case Study Analysis
Airbnb is a leading company in the accommodations market, providing an alternative to
traditional hotels and vacation rentals. The company has been a disruptive force in the hospitality
industry and has revolutionized how travelers find affordable and convenient accommodation
(Dogru et al., 2019). While Airbnb has had significant success, it must also be mindful of the
regulations that can affect its business operations. This paper proposes a business strategy that
will allow Airbnb to meet these regulatory requirements while motivating its users to benefit
from participating in the accommodations market, including the efforts to ensure the ethical
treatment of consumers and the adoption of flexible policies that are tailored to local, state, and
international regulations.
Airbnb is responsible for ensuring that its users receive ethical treatment from its
platform. To do this, Airbnb should create a detailed set of policies and procedures to protect its
users' rights. These policies and procedures should include measures to ensure that users are
given accurate and truthful information about the services they use and measures to protect their
personal data. It should prioritize consumer safety, fair prices, and consumer privacy to maintain
the trust of its customers and the public. The price caps should be set dispute resolution process
should be implemented, and consumer privacy should be protected. For instance, developing a
secure system for storing consumer data and providing clear terms of service for consumers.
Airbnb should also create a system to monitor user complaints and resolve any issues that arise
quickly and efficiently.
Flexible Policies should be developed that are tailored to local, state, and international
regulations. These policies should be designed to ensure compliance with all applicable laws and
should be regularly reviewed and updated to reflect changes in the legal landscape. All
accommodations meet local and state safety standards, including implementing a vetting process
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for properties or requiring all properties to have smoke and carbon monoxide detectors. A system
created to allow users to easily access and understand the relevant regulations in the jurisdictions
in which they are conducting business.
Finally, Airbnb should consider how to motivate individuals to benefit from participating
in the accommodations market. The company can incentivize users to benefit from participating
in the accommodations market. These incentives could include discounts for frequent users,
loyalty programs for long-term customers, and special offers for referrals. Airbnb should also
provide access to expertise and resources to help users better understand the regulations and
maximize their earnings.
In conclusion, Airbnb should create a business strategy that includes ensuring consumers'
ethical treatment and adopting flexible policies tailored to local, state, and international
regulations. Additionally, Airbnb should create incentives for users to benefit from participating
in the accommodations market. By following this strategy, Airbnb can ensure compliance with
local, state, and international regulations while motivating its users to benefit from participating
in the accommodations market.
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References
Dogru, T., Mody, M., & Suess, C. (2019). Adding evidence to the debate: Quantifying Airbnb’s
disruptive impact on ten key hotel markets. Tourism Management, 72, 27–38.
https://doi.org/10.1016/j.tourman.2018.11.008
- Case Study Analysis
