Here are the instructions: SEO Case study on small to medium B2B or B2C company Based on your previous experience, please create a presentation highlighting an example of how you drove search marketing success (organic search, paid search, or ideally both). Please include: • Business challenge • Process to identify the insight/opportunity • Proposed solution • Success/business impact  Emphasis on search-driven content/technical strategy and optimization strategy is recommended. Should be delivered and presented in slideshow format