11 Feb Management Decision-Making and Control
Order Instructions
How Didi Fought Uber in China and Won: Next, Taking on the World (12 points)
Your discussion this week will focus on the case study about Uber and its competitive entry into the Chinese market (p. 560 in the textbook).
A case study is a puzzle to be solved, so before reading and answering the specific questions, develop your proposed solution by following these five steps:
Read the case study to identify the key issues and underlying issues. These issues are the principles and concepts of the course module, which apply to the situation described in the case study.
Record the facts from the case study which are relevant to the principles and concepts of the module. The case may have extraneous information not relevant to the current module. Your ability to differentiate between relevant and irrelevant information is an important aspect of case analysis, as it will inform the focus of your answers.
Describe in some detail the actions that would address or correct the situation.
Consider how you would support your solution with examples from experience or current real-life examples or cases from textbooks.
Complete this initial analysis and then read the discussion questions. Typically, you will already have the answers to the questions but with a broader consideration. At this point, you can add the details and/or analytical tools required to solve the case.
Reflecting on this week’s content focusing on ethical leadership, strategy, and alliances, discuss the following questions.
Why did Uber want to expand into China and what was so appealing about the Chinese market?
What advantages did Didi have to help it win its competitive battle with Uber?
What ethical considerations should be considered in addressing the case and decision by leaders within each company?
What are the pros and cons of the merger between Didi and Uber China, comparing and contrasting their different expansion strategies and tactics while taking into consideration ethical leadership and alliances?
