You have a choice for the Week 4 Communication Strategy Assignment.

Choose from one of the three activities below. You will submit this for your weekly assignment (titled Week 4 Communication Strategy Assignment). This assignment will help you with the Strategic Plan Project that is due at the end of week 7.

Activity

Description

Time (Appx)

Activity 1

Plan, Research and prepare a presentation on a Communication Strategy

100 mins

Activity 2

Write down a Communications Strategy for a sport entity

100 mins

Activity 3

Research new technologies being used in sports & at stadiums

100 mins

Activity 1: Present a Communications Strategy

 Prepare a 10 PowerPoint slide presentation on a Communications Strategy on:

“Increasing match attendance for women’s football (Soccer) in the US”

OR

“Increasing college football attendance for Husson University”. 

This is to be a presentation (PPT). Minimum of 10 slides.

NOTE: This will help you prepare for the Strategic Plan Project. 

Activity 2: Write several Communications Strategies

Your Communication Strategy assignment should include:

An introduction

Mission and vision of your campaign

1 or 2 clear objectives

Key audiences, messages & channels i.e. the BIG idea for your campaign

Timetable of key activities with dates

Resources i.e. who will do the work and pay

Risks and mitigation

Means of evaluation

Approvals / sign-off process

Minimum of 500 words.

NOTE: This activity will prepare you for the Strategic Plan Project that is due at the end of week 7

Activity 3: New Technologies in Sports

Research and learn new technologies being used in sports at stadiums.

Have you noticed any new technologies in the marketing of the sport industry?

Minimum of 500 words.

NOTE: This activity will prepare you for the Strategic Plan Project that is due at the end of week 7