18 Feb Marketing Campaign Proposal – Create a Marketing Campaign
UoPX Marketing Campaign Proposal Question
Create a Marketing Campaign Proposal for the focus business you selected in Week 1(Modern Furniture). Approach this as though you were pitching this campaign to the president or investors in the company.
Evaluate the research and work you completed from the previous weeks and integrate it into the development of your marketing campaign proposal. Include the following in your proposal:
Marketing Communication Objectives: Determine your marketing communication objectives. Example: For your promotional campaign, what are your Marketing Communication promotional objectives?
Media Plan: Outline TV, radio, print, and electronic media or social media marketing strategies. Include the promotional tools you will use, media objectives, and frequency. Outline your plans for the following channels: TV, radio, print, and electronic media or social media.
Media Plan Evaluation: Recommend how you will evaluate the effectiveness of your proposed Media Plan. How will your focus business measure the success of your proposed marketing strategies? Support your recommendation.
