23 Feb Select a company that you are interested and work on the industry that the company is mostly engaged in. Questions: 1.Which company did you select and which industry is analyzed here? How im
Follow instructions that are in the pdf
Requirements:
1MGT6890 Strategic Management & Business Policy Written Assignment Guidelinehttps://youtu.be/FXrZhLQZ7IcInstructor: Jing Sun
Written AssignmentSelect a company that you are interested and work on the industry that the company is mostly engaged in. Questions: 1.Which company did you select and which industry is analyzed here? How important that business segment in that industry is in your project company? Please conduct an industry overview to include information including industry size, profitability and concentration, etc.2.What industry trends are apparent that might change this underlying structure and profitability? (Industry Lifecycles)?3.How might foreseeable changes in the social, political, international, and macroeconomic context impact the industry? (PESTLEs)4.What are the underlying five forces, generic structureand profitability of the industry? (Five Forces)5.What are the goals, assumptions, strategies, and capabilities of the important existing and potential competitors and complementors in the industry and their likely future behavior?6.What are the critical requirements for future success(KSF)?7.Given the analysis of the industry, competitors, and the broader context, whatrange of strategicalternativesare available to companies in this industry?
Written AssignmentResources: Read the library guide file on Canvas-Files-Library Guide for MGT 6890.pdfDatabase Portal:https://guides.lib.wayne.edu/MGT6890Watch the tutorials on database portal on how to access each database. Two databases are critical for completing the written assignment: Mergent FIS Online, IBISWorld.Consult with the Wayne State librarian for further assistance. Rhonda [email protected] assignments can be viewed on Canvas-Files-Written and Video Assignments.
Written AssignmentGrading rubrics: Have you told a profit storyof an industry in a compelling manner? Company name, industry name, industry overview, industry life cycle, and industry concentration, industry profitability. 15 pointsEnvironmental analysis writing.20 points. Competitive analysis writing. 20 points. Summary, outlook and suggestions. 15 pointsAppendix and references: PESTLE chart, Five Forces chart, Industry lifecycles, and any other analytic tools (i.e. strategic groups). 20 pointsWritten communication skills: 10 points
Written AssignmentPossible Grade: 100 pointsFormat: Write 4 -5 pages with word ranging from 800-1000 (excluding appendix).5-pagelimit for the main writingexcluding the appendix: double-spaced, 12 font size. Name your submission: Last Name_ First Name_IndustryName.docxWritten assignment should include four paragraphs and the appendix. All tables and graphs should be put into the appendix.See the detailed description for each paragraph and the appendix in the written assignment file on Canvas.Writing style: executive summary with smooth flowCite properly and check originality
1 MGT6890 Written Assignment Possible Points: 100 Questions: Select a company you are interested in and work in the industry that the company is primarily engaged in. 1. Which company did you select, and which industry is analyzed here? How important is that business segment in that industry in your project company? Please conduct an industry overview to include information including industry size, profitability, and concentration, etc. 2. What industry trends are apparent that might change this underlying structure and profitability? (Industry lifecycles) 3. How might foreseeable changes in the social, political, international, and macroeconomic context impact the industry? (PESTLEs) 4. What are the underlying five forces, generic structure, and profitability of the industry? (Five Forces) 5. What are the goals, assumptions, strategies, and capabilities of the important existing and potential competitors and complementors in the industry and their likely future behavior? 6. What are the critical requirements for future success (KSF)? 7. Given the analysis of the industry, competitors, and the broader context, what range of strategic alternatives are available to companies in this industry? Format: – Write 3-4 pages with words ranging from 800-1000 (excluding the appendix). – Name of your submission: Last Name_ First Name_Industry Name.docx – The written assignment should include four paragraphs and an appendix. First paragraph: – What is the company and the industry you analyzed? – Identifiers: company name, industry name, industry SIC/NAICS code; Segment Name; – Industry size; – What are important firms in this industry? – Industry concentration: high or low? – Industry average profitability (average of three leading firms profitability); – Is your firms profitability higher/lower than the industry average? – Industry major products; – Industry life cycle. Second paragraph: summarize your findings from PESTLE analysis and propose an appropriate strategy for firms to respond to environmental changes. Third paragraph: summarize your findings from the Five Forces analysis and discuss how the analysis result is related to industry profitability. Last Paragraph:
2 – Overall, is the industry attractive or not? – Goals and assumptions for the industry; – Key Success Drivers; – Strategies are being used by companies in the industry; – Suggested future options for companies in the industry. Appendix: – PESTLE chart – Five Forces chart – Industry lifecycle chart – Other additional charts and graphics. Grading rubrics: Have you told a profit story of an industry compellingly? 1. Company name, industry name, industry overview, industry life cycle, industry concentration, industry profitability. 15 points 2. Environmental analysis writing. 20 points. 3. Competitive analysis writing. 20 points. 4. Summary, outlook, and suggestions. 15 points 5. Appendixes and references: PESTLE chart, Five Forces chart, Industry lifecycles, and any other analytic tools (i.e., strategic groups). 20 points 6. Written communication skills: 10 points a. Clarity of the writing structure and organization; b. Content development with key strategy concepts and examples. c. Professional writing style with analytical skills d. Appropriate use of visual aids, such as charts and tables, as in the appendix
