26 Jun “Mini Case 4: Nike’s Core Competency: The Risky Business of Creating Heroes
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Assignment
Instructions
Read the “Mini Case 4: Nike’s Core Competency: The Risky Business of Creating
Heroes” Listed below.
• The case discusses the risks associated with using celebrity athletes in
marketing. Discuss another company that experienced negative situations with
using celebrity athletes.
• Do you believe they handled the fall-out well? Why, or why not?
The assignment must be no less than 400 words in length. No references or citations
are necessary unless otherwise used. Grammar and Adherence to APA 7th Style and
Format.
The rules governing the academic grammar and usage of standard American English
must be followed, and the language should be clear, precise, and appropriate for the
graduate-level program.
Each paragraph should contain one topic, and topics are organized from general to
specific. Every sentence is clear, concise, and precise.
Every sentence should be devoid of cliches, meaningless phrases, slang, redundancies,
colloquialisms, and anthropomorphisms. The correct tense is used.
Course Textbook: Rothaermel, F. T. (2021). Strategic management (5th ed.). McGrawHill Education.
https://online.vitalsource.com/#/books/9781264103713
