25 Aug Explain how the health concern or risk from your community health nursing diagnostic statement is linked to a health inequity or health disparity within the target population.
Part 2: Social Media Campaign
Note: The “CDCynergy” web link provided in the Web Links section may be useful in completing your social media campaign. The use of this web link is optional.
B. Write your community health nursing diagnostic statement that identifies the following components:
a health concern or risk that is relevant to your chosen field experience topic : Field Experience Topic is, Unintentional Injury ex…Prevention of Workplace Injuries (Physical or Emotional Trauma) Prevention of Sports/Recreational Injuries
the affected group is general population or community with varying degrees of education and financial resources
suggested causative factors
evidence or support for the health concern or risk
1. Explain how the health concern or risk from your community health nursing diagnostic statement is linked to a health inequity or health disparity within the target population.
a. Discuss the primary community resources and primary prevention resources discovered during your “Windshield Survey” that are relevant to the health concern or risk.
Those resources being, a large county community health system, social work, social programs for the underfunded, and other resources found in a modern day inner city setting.
b. Discuss the underlying causes that lead to the health concern or risk for the target population.
2. Discuss evidence-based practice standards (i.e., scholarly backed guidelines or practices) associated with the health concern or risk.
3. Identify data that provide insight into the significance of the health concern or risk from the local (e.g., county), state, or national level.
C. Develop a community health nursing social media marketing campaign strategy that will convey a health message and address the health concern or risk by doing the following:
1. Describe a measurable objective for the social media marketing campaign.
2. Recommend two social media marketing interventions (i.e., education, resources, networking) specific to the target population, and provide rationale for how each intervention improves the health message related to your selected health concern or risk.
3. Describe at least one social media platform you would use to communicate the interventions to the target population, and provide rationale for why each platform is appropriate for this group.
D. Describe best practices and guidelines when utilizing social media platforms for health marketing interventions.
E. Create a social media marketing campaign implementation plan by doing the following:
1. Describe at least two logical stakeholders and the roles and responsibilities each stakeholder has in implementing the campaign plan.
2. Describe at least two community partnerships and the contributing roles and responsibilities each partner has in the implementation of the campaign plan.
3. Formulate a step-by-step timeline of the implementation process for your social media marketing campaign.
4. Describe at least one method of evaluation and the detailed criteria that will be used to measure the effectiveness of the social media marketing interventions.
5. Discuss the costs associated with specific elements of the social media marketing campaign that would require financial support for implementation.
F. Reflect on the application of social media by doing the following:
1. Reflect on the community health nurse’s role in using social media to promote healthier populations.
2. Reflect on how a social media marketing campaign could apply to your current or future personal nursing practice.
G. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
H. Demonstrate professional communication in the content and presentation of your submission.
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RUBRIC
B:COMMUNITY HEALTH NURSING DIAGNOSTIC STATEMENT
NOT EVIDENT
A community health nursing diagnosis statement is not provided.
APPROACHING COMPETENCE
The community health nursing diagnostic statement is missing 1 or more of the given components, or 1 or more components are not logical.
COMPETENT
The community health nursing diagnostic statement identifies all of the given components, and all components are logical.
B1:HEALTH INEQUITY OR DISPARITY
NOT EVIDENT
An explanation of how a health concern or risk is linked to a health inequity or health disparity is not provided.
APPROACHING COMPETENCE
The explanation does not accurately identify a health inequity or health disparity within the target population, or the explanation does not logically discuss how the identified health inequity or disparity is linked to the health concern or risk identified in part B.
COMPETENT
The explanation accurately identifies a health inequity or health disparity within the target population and logically discusses how the identified health inequity or disparity is linked to the health concern identified in part B.
B1A:PRIMARY COMMUNITY AND PREVENTION RESOURCES
NOT EVIDENT
A discussion of the primary community and primary prevention resources is not provided.
APPROACHING COMPETENCE
The discussion is missing key details about the primary community resources or the primary prevention resources, or the discussion is not appropriately related to the identified health concern or risk.
COMPETENT
The discussion appropriately details the primary community resources and the primary prevention resources relevant to the identified health concern or risk.
B1B:UNDERLYING CAUSES
NOT EVIDENT
A discussion of the underlying causes that lead to the health concern or risk is not provided.
APPROACHING COMPETENCE
The discussion does not logically address underlying causes that lead to the health concern or risk for the target population, or the underlying causes discussed are not relevant to the identified health concern or risk or the target population.
COMPETENT
The discussion logically addresses underlying causes that lead to the identified health concern or risk for the target population.
B2:EVIDENCE-BASED PRACTICE
NOT EVIDENT
A discussion of evidence-based practice standards is not provided.
APPROACHING COMPETENCE
The discussion of evidence-based practice standards lacks relevance to the identified health concern or risk.
COMPETENT
The discussion of evidence-based practice standards is relevant to the identified health concern or risk.
B3:IDENTIFICATION OF DATA
NOT EVIDENT
The submission does not identify data.
APPROACHING COMPETENCE
The submission identifies data, but the data lack significance for the selected health concern or risk or are not from the local, state, or national levels.
COMPETENT
The submission identifies data that provide insight into the significance of the selected health concern or risk from the local, state, or national levels.
C1:SOCIAL MEDIA MARKETING CAMPAIGN OBJECTIVE
NOT EVIDENT
A description of a social media marketing campaign objective is not provided.
APPROACHING COMPETENCE
The description presents an objective for the social media marketing campaign, but the objective is not measurable or is not relevant to a social media marketing campaign for the selected health concern or risk.
COMPETENT
The description presents an objective that is measurable and relevant to the social media marketing campaign for the selected health concern or risk.
C2:SOCIAL MEDIA MARKETING INTERVENTIONS
NOT EVIDENT
A recommendation of social media marketing interventions is not provided.
APPROACHING COMPETENCE
The recommendation includes only 1 social media marketing intervention, or 1 or both recommended social media marketing interventions are not population focused. Or the recommendation does not provide logical rationale for how each intervention would improve the health message related to the health concern or risk.
COMPETENT
The 2 recommended social media marketing interventions are population focused, and the recommendation provides a logical rationale for how each social media marketing intervention would improve the health message related to the health concern or risk.
C3:SOCIAL MEDIA PLATFORMS
NOT EVIDENT
A description of at least 1 social media platform is not provided.
APPROACHING COMPETENCE
The description of the social media platform or platforms selected to communicate the interventions does not include logical rationale for why the platform or platforms are appropriate for communicating with the target population. Or any selected platform is not considered social media.
COMPETENT
The description identifies at least 1 social media platform that would be used to communicate the interventions and includes logical rationale for why the selected social media platform is appropriate for communicating with the target population.
D:BEST PRACTICES FOR SOCIAL MEDIA
NOT EVIDENT
A description of best practices and guidelines for utilizing social media platforms is not provided.
APPROACHING COMPETENCE
The description of best practices and guidelines includes 1 or more practices or guidelines that are not specific to using social media platforms for health marketing interventions.
COMPETENT
The description of best practices and guidelines is specific to using social media platforms for health marketing interventions.
E1:STAKEHOLDER ROLES AND RESPONSIBILITIES
NOT EVIDENT
A description of at least 2 stakeholders is not provided.
APPROACHING COMPETENCE
The description includes 1 or more illogical stakeholders or does not logically describe the roles and responsibilities each stakeholder would have in assisting with the implementation of the campaign. Or the description is missing 1 or more stakeholders or responsibilities that are key to the implementation plan.
COMPETENT
The description includes at least 2 logical stakeholders and logically addresses the key roles and responsibilities each stakeholder would have in assisting with the implementation of the campaign plan.
E2:POTENTIAL PARTNERSHIPS
NOT EVIDENT
A description of at least 2 partnerships is not provided.
APPROACHING COMPETENCE
The description includes 1 or more illogical community partnerships or does not logically describe the roles and responsibilities each partner would have in assisting with the implementation of the campaign.
COMPETENT
The description includes at least 2 logical community partnerships and the contributing roles and responsibilities each partner would have in assisting with the implementation of the campaign.
E3:IMPLEMENTATION TIMELINE
NOT EVIDENT
A social media campaign timeline is not provided.
APPROACHING COMPETENCE
The formulated timeline does not include step-by-step details for the social media campaign or does not focus on the implementation process. Or the step-by-step details are not realistic.
COMPETENT
The formulated timeline includes realistic step-by-step details on the implementation process for the social media campaign.
E4:EVALUATING EFFECTIVENESS
NOT EVIDENT
A submission describing at least 1 method of evaluation to measure the effectiveness of the social media marketing interventions is not provided.
APPROACHING COMPETENCE
The submission describes at least 1 method of evaluation but does not include the detailed criteria that will be used to measure the effectiveness of the social media marketing interventions, or the detailed criteria are not logical, or the methods described are not plausible.
COMPETENT
The submission describes at least 1 plausible method of evaluation and logical, detailed criteria that will be used to measure the effectiveness of the social media marketing interventions.
E5:COSTS OF IMPLEMENTATION
NOT EVIDENT
A discussion of the elements of the social media marketing campaign requiring financial support is not provided.
APPROACHING COMPETENCE
The discussion does not provide specific elements that would require financial support to implement. Or the discussion does not discuss costs associated with each element, or the elements are not relevant to the social media marketing campaign.
COMPETENT
The discussion provides specific, relevant elements of the social media marketing campaign that would require financial support to implement and discusses costs associated with each element.
F1:REFLECTION ON SOCIAL MEDIA MARKETING IN COMMUNITY HEALTH
NOT EVIDENT
The submission does not reflect on the community health nurse’s role and social media.
APPROACHING COMPETENCE
The submission does not logically reflect on the community health nurse’s role in using social media to promote healthier populations.
COMPETENT
The submission logically reflects on the community health nurse’s role in using social media to promote healthier populations.
F2:REFLECTION ON SOCIAL MEDIA MARKETING IN LEARNER’S NURSING PRACTICE
NOT EVIDENT
The submission does not reflect on social media marketing campaigns.
APPROACHING COMPETENCE
The submission does not logically reflect on the application of a social media marketing campaign to the learner’s current or future nursing practice.
COMPETENT
The submission logically reflects on the application of a social media marketing campaign to the learner’s current or future nursing practice.
G:SOURCES
NOT EVIDENT
The submission does not include both in-text citations and a reference list for sources that are quoted, paraphrased, or summarized.
APPROACHING COMPETENCE
The submission includes in-text citations for sources that are quoted, paraphrased, or summarized and a reference list; however, the citations or reference list is incomplete or inaccurate.
COMPETENT
The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.
H:PROFESSIONAL COMMUNICATION
NOT EVIDENT
Content is unstructured, is disjointed, or contains pervasive errors in mechanics, usage, or grammar. Vocabulary or tone is unprofessional or distracts from the topic.
APPROACHING COMPETENCE
Content is poorly organized, is difficult to follow, or contains errors in mechanics, usage, or grammar that cause confusion. Terminology is misused or ineffective.
COMPETENT
Content reflects attention to detail, is organized, and focuses on the main ideas as prescribed in the task or chosen by the candidate. Terminology is pertinent, is used correctly, and effectively conveys the intended meaning. Mechanics, usage, and grammar promote accurate interpretation and understanding.
WEB LINKS
CDCynergy
Requirements: As needed per RUBRIC.
