12 Nov This week’s assignment will be based on Chap 10 Marketing Channels Choose from one of the brands at right, and identify their channel design- do they go direct to consumers, indirect to co
This week’s assignment will be based on Chap 10
Marketing Channels
– Choose from one of the brands at right, and identify
their channel design- do they go direct to
consumers, indirect to consumers or a combination
of both.
– Identify the distribution channels -direct and indirect
and then provide examples for each.
– Think about how to creatively showcase this- see
next slide as an example. Be sure to include detail
explaining each retail outlet in direct and/or indirect
channels.
– Due on Canvas- 1 slide only
• Apple
• Warby Parker
• Starbucks
• Burberry
• UnderArmour
• Drybar
• Coca-Cola
Chapter 10 Engagement Assignment Marketing Channels
This week’s assignment will be based on Chap 10 Marketing Channels
Choose from one of the brands at right, and identify their channel design- do they go direct to consumers, indirect to consumers or a combination of both.
Identify the distribution channels -direct and indirect and then provide examples for each.
Think about how to creatively showcase this- see next slide as an example. Be sure to include detail explaining each retail outlet in direct and/or indirect channels.
Due on Canvas- 1 slide only
Apple
Warby Parker
Starbucks
Burberry
UnderArmour
Drybar
Coca-Cola
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
1
Channel Design- Nike
Direct- branded & company owned Niketown stores
Direct- Nikestore.com for consumers to access 24/7
Direct- Nike outlet locations for off-price product
Indirect- Reaching consumers at other retailers like Bloomies with specialized product
Indirect- Catalogs to reach consumers via mail
Indirect- Specialty stores like sporting goods to offer full range of product
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
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