Paper

1. Review the Case Study Rubric (below) for details on how the Case Study will be graded.
2. Based on Chapter 9 in your textbook, create a Paper that thoroughly answers in written paper/paragraph format on one of the following topics. You can include real-world example/s from one or more organizations/industries to illustrate and reinforce the key points:
   1. Plot strategies for competing in markets where network effects are present, both from the perspective of the incumbent firm and the new market entrant. OR
   2. Describe the reasons why it is so difficult for late-moving, incompatible rivals to compete in markets where a dominant, proprietary standard is present.
3. The official form and style format for the College of Business is APA. You must use the appropriate APA format for citations and references only. Using your textbook and Library Resources include 2 or 3 resources to support your answers/point of view. Review information to Automatically Format Bibliography in Word (Links to an external site.).
4. The instructor will be grading the 750+ Microsoft Word papers using the Case Study rubric.

Deliverables

You will need to submit the following:

1. Submit (attach) your Case Study 1 Microsoft Word document (.docx file).
2. Submit any additional comments that you believe are helpful.