1.   If a company has $1 million to spend on a new strategy and is considering market development versus product development, what determining factors do you believe would be most important to consider? Explain your reasoning. 

2. In this unit, we discussed the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers. Identify a product that you have seen with either effective or ineffective market segmentation. Explain what makes the market segmentation effective or ineffective.