Marketing Strategy

Online stores use coupon codes as a powerful marketing tool. They attract new customers and encourage repeat business by offering discounts. These codes can help clear out old inventory and introduce new products. 

Customer Loyalty

Coupon codes are a way to build customer loyalty. Shoppers are more likely to return to a website where they can save money on purchases. This loyalty can translate into long-term sales.

Competitive Edge

In a crowded online marketplace, offering coupon codes gives stores a competitive edge. Shoppers often search for the best deals, so stores with attractive offers stand out, drawing more traffic and potential sales.