23 Apr Analysis of Organizational Mission, Vision and Values
Choose two well-known companies and analyze their mission, values, and vision.
Compare and contrast these two companies mission, values, and vision statements and include:
• Which company has a more inspiring vision statement? Why?
• Which company better describes the reason for its existence? How?
• Which company’s values most resonate with you? Why?
• Which company has done a better overall job of preparing the mission, values, and vision statements in order to design an effective balanced scorecard? Explain
