The Great Sport Myth suggests that the essential purity and goodness of sport is a myth and that merely participating in or consuming sports does not guarantee any particular outcomes related to character development or increased purity and goodness. Given this information, one of the major challenges faced in sport management is to deal with the influence of the Great Sport Myth in contemporary sport cultures.

Your task for this discussion question is to research the influence of the Great Sport Myth and explain the challenges and how people in sport management might cope with it as they do their jobs. At least 400 words.