Stakeholders and Bad News

Stakeholder Memo

You read about stakeholders in your Learning Activity and Reading area of this unit. How might external stakeholders' points of view be different from internal stakeholders? What changes would you expect to see in writing style and content under the following circumstances?

Read the scenario and follow the steps provided.

Scenario: A public company is changing its mission and business entity to be a for-profit benefit corporation that is required to show social and environmental benefits besides a profit. But so far, the company has not altered their actions and policies regarding enormous environmental waste being generated. Access background information for the Discussion.

Step 1: Read the scenario and choose one of these external stakeholders: Suppliers, customers, the community, competitors, society (the environment), banks and lending institutions, and the government.

Step 2: Compose a short email (200 words) to the CEO regarding your chosen stakeholder's reaction to the changes and the ethical considerations. Remember the appropriate email format, including the required fields of to, from, date, subject.

Step 3: Respond to one of your classmates' emails as the CEO in a minimum of 150 words.

Step 4: For your final response to classmates, vote (1) for the best memo from an external stakeholder and (2) the best response to an external stakeholder other than your own. Your instructor will set up a forum for voting purposes.