Strategic objectives are a measure of attaining your vision and mission. They reflect the vision, mission, and values of the organization, and the outcomes of the internal and external environmental analysis. 

This week, you will determine the objectives and metrics now that you have completed your SWOT analysis in preparation for the project plan you will complete in next week’s summative assessment. The project you choose must be based on an unmet opportunity for the organization you chose in Week 1 or to minimize a potential threat. As you recall what you determined in your SWOT analysis, consider the following questions:

• What does the organization need to do to advance its goals or expand its competitive advantage? 
• How will you measure progress toward the goals?