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Before selling products internationally, business owners should evaluate prospective countries to determine if they are a good fit for the business. Many facto

 

Assignment Details

Before selling products internationally, business owners should evaluate prospective countries to determine if they are a good fit for the business. Many factors could potentially disqualify a country as a strong market location for your company.

Watch the following videos to learn about countries with the greatest opportunities for international success:

Several factors may disqualify a country from international consideration, including the following:

  • Historically having political differences between the country and the United States
  • A recent history of military actions or wars between the country and the United States
  • Cultural, religious, or social differences and conflicts

After watching the videos, download this assignment template. Then, in a 3–5-page paper, respond to the following:

  • Why is it important to closely evaluate countries before selling in them?
  • What are 1–2 countries with great potential for American companies and why? 
  • Who are 1–2 countries that may not want to purchase American products and services and why?
  • Why do American culture, values, and political ideologies matter when selecting international markets?

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