• Explain KPIs what are they, as they apply to web analytics.
• Explain your position if you agree or disagree with their relevance in web analytics.
• Explain your position.

Class:  You may find newer and older resources listed each week in the Lessons and Assignments; however, the older resources are still relevant in content and concept.  The relevancy is noted in that they build on the structural foundation of web analytics.  We must be aware that Web Analytics is always in motion, and organizations are seeking to create actionable insights driving the decision making process.

Class, please feel free to explore your own research for eBooks, journals and articles that best answer the topics and assignments.  Do your best to locate resources that are no more than three (3) years old. PLEASE DO NOT USE WIKIPEDIA AS A RESOURCE AND OR REFERENCE.

Please be sure to review Lesson 7 for a complete listing of many resources you may find useful and relevant.

Helpful Assignment Articles Web Links and Readings:

KPI Example PDF Report

2014: Top 5 Google Analytics KPIs: A Beginner’s Guide to Web Analytics 

2012: Your are what you measure

2011: Best web metrics

2010: Web Analytics 101

2009: Actively Avoid Insights

Transcript Link

Please submit a Word Doc with your answers in 500 words or more, and use APA references in support of your answers. Be sure to place your Name and Class on your submission, for example:

Smith, John
WEDB122 I001 Fall 12

Assignment 7 Readings: Please review the Week 7 Lesson for the reading materials.

Lesson Objectives:

• Describe Key Performance Indicators (KPI)
• Describe KPIs and their best practices
• Demonstrate your ability to communicate your position