Chat with us, powered by LiveChat Based on the 'Popshop Live: Streaming E-Commerce for Gen-Z' video case. A discussion of channels or place as a marketing strategy that companies use to bring - EssayAbode

26 Nov Based on the ‘Popshop Live: Streaming E-Commerce for Gen-Z’ video case. A discussion of channels or place as a marketing strategy that companies use to bring

Posted at 01:36h in Business & Finance / Marketing by

  

Based on the "Popshop Live: Streaming E-Commerce for Gen-Z" video case. A discussion of channels or place as a marketing strategy that companies use to bring their products to customers.

Discuss the following:

  • Which environmental factors drove Popshop to select an e-commerce channel?
  • Do you believe "live-streaming shopping" can complement a brick-and-mortar channel?
  • Identify a multichannel company. Explain the drivers of each channel. Could this company's channels be improved? Explain your answer.

Submission, APA, 2 paragraphs 

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