1. What is Martin Acosta’s mission(s) for Kiwa? 

2. How is he trying to accomplish this mission?

       •Take into consideration production-side issues like direct trade, organic and other certifications.  

       •Also consider the different business models and the degree of internationalization of the firm. Are these the right approaches?  

3. What are the major challenges in this case?

4. If you were Martin Acosta, based on the information in the case study, what actions would you take to help Kiwa accomplish its mission and remain sustainable? Why? Be very specific in answering this question.