Section A: Final Marketing Plan Project Assignment

Using the PowerPoint guide to the final project supplied, complete Steps 3-6 of the Marketing Plan Project, and append it (add it)  to Part A completed last week to make a complete presentation. What you are to do here for Part B is to develop Goals and Objectives, a Strategy, Action Programs and a Budget for an existing or new brand for next year.

Part B, Complete and Add to Part B;

Part 3: Marketing Goals and Objectives

Part 4: Marketing Strategy

Part 5: Action Programs

Part 6: Budgets

The PowerPoint design should be clean and straightforward; it will not be graded on artistic values (color, images, type, etc.).

Submit the first two completed sections as a PowerPoint presentation.

Grading Rubric

• Degree to which information was sought and attained – 25%
• Quality of analysis of the “existing product” marketing plan, or quality of recommendations for the “new or fictional” product marketing plan – 25%
• Completeness of project (including completing all required sections, meeting report length requirement & citing of references) – 25%
• Quality of writing (grammar, usage, and mechanics) – 25%

Any questions, please email me.

Dr. Rossini

[email protected]