Business Strategy

Prepare a 7–10-page business analysis that explains the generic business strategies for an organization, analyzes the business strategy used and the company's business model, analyzes the corporate strategy of the company and the overall corporate structure and management systems, and analyzes the strategic fit between the business and corporate strategies.

Introduction:

This portfolio work project will help you differentiate between business strategy and corporate strategy and analyze the fit of a business strategy to an organization.

Scenario:

Building on your work from Assessment 1, the vice president of strategy has now tasked you with providing a business analysis of the organization's business strategy. This includes level of diversification (product scope), geographical and vertical scope, and the overall fit with the business strategy or strategies.

Your Role:

You are a strategic analyst for the company you have selected to use in this course.

Requirements:

Use information from the company's website, the Capella library, and your course textbook to complete this assessment. Write a business analysis that includes the following:

• -Explain the generic business strategies for the company. Include cost, differentiation, and focus or hybrid information.
• -Analyze the business strategy the company uses in its marketplace approach. Provide examples of how the strategy is used to position the company in a competitive environment.
• -Analyze the company’s business model:
  • *What are the core products?
  • *How does the organization make money?
  • *What is the customer value proposition?
  • *What is the profit proposition?
• -Analyze the corporate strategy of the company. Include the product, geographical, and vertical scope in which it operates.
  • *Has the company expanded from its original product line or field of operation?
  • *Does the company own vertically related activities along the value chain for its products?
• -Analyze the overall corporate structure and key management systems.
  • *Does the company employ diversification, vertical integration, or globalization?
  • *Are global alliances part of the corporate strategy?
• -Analyze the strategic fit between the business and corporate strategies of the company.

Deliverable Format:

The Business Strategy Analysis is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.

In addition to the analysis, include:

• -Title page.
• -References page.
• -APA formatted references from at least five sources.
• -7–10 pages in length, in addition to the title and reference page. Length is not as important as clear, concise, well-supported content.
• -Audience is organizational leadership.

Use the resources linked below to help complete this assessment.

Resource Textbook

Strategic Management

ISBN: 9781265954574

By: Frank T. Rothaermel

Business Strategy:

In our textbook, Strategic Management, read the following:

• -Chapter      6, “Business Strategy.”
• -ChapterCase      6, Parts 1 and 2.
• -Chapter      7, “Business Strategy: Innovation, Entrepreneurship, and Platforms.”
• -ChapterCase      7, Parts 1 and 2.

Refer to the articles in the following reading list:

• –Assessment 2: Business Strategy.

Corporate Strategy:

In our textbook, Strategic Management, read the following:

• -Chapter      8, “Corporate Strategy: Vertical Integration and Diversification.”
• -ChapterCase      Part 1 and 2.
• -Chapter      9, “Corporate Strategy: Strategic Alliances, Mergers, and Acquisitions.”

We live in a fast-changing world where industries are constantly having to adapt to new trends and technologies. This Wall Street Journal brief history series helps explain the now, by looking back at how we got here. Here's one example, but feel free to browse the collection for more.

• –Assessment 2: From Phonographs to Spotify: A Brief History      of the Music Industry.

One way to adapt to the ever-changing business environment is to create opportunities for vertical integration. Vertical integration can help promote efficiencies and reduce costs by controlling more of its production chain. It can acquire the input or raw material supplier to help reduce costs or acquire companies that enhance distribution post production to increase revenue and reduce cost. How can vertical integration support your select organization? Why not check out these sources and consider the strategic role vertical integration might play? We will continue to explore this concept in the context of a global marketplace.

The resource in the following reading list provides a closer look at corporate strategy:

• –Assessment 2: Corporate Strategy.

Global Strategy:

In our textbook, Strategic Management, read the following:

· -Chapter 10, “Global Strategy: Competing Around the World.”

· -ChapterCase, Part 1 and 2.

As you examine global strategy this week, consider the extent of global influence on current organizational strategies, why companies pursue global strategies, and how global strategies can be difficult to implement. The CAGE (Cultural, Administrative, Geographic, and Economic) is one such framework introduced as a way strategic decision makers organize their thinking about global strategies. Porter's Diamond Model is another strategic framework to consider the competitive advantage of nations in which a company might operate or compete.

Successful strategic businesses can range from a local small business to a multi-national corporation. The strategic models and frameworks illustrated this term can make any business endeavor a success. But the proof is in the data. Developing strategies and monitoring their implementation using objective data allows business leader to make sound decisions that will take their organizations to the next level.

Refer to an interesting resource in the following reading list, one you may wish to include in your business library for consultation down the road:

· –Assessment 2: The Age of Analytics: Competing in a Data-Driven World.