Our focus this week is on choosing a strategic direction that will set your organization apart from competitors in a way that enables you to stand out from everyone else. Jack refers to this as “changing the game.” Sherman refers to it as “breaking away from the pack” (Chapter 11).

• Using the company you selected for your course project, identify a potential game-changing move that you believe will create a sustainable competitive advantage. This move should derive from one of the seven common moves first introduced in last week's lecture notes.
• This potential move should represent a possible new move the company should consider for creating even more competitive differentiation. In other words, it should not be a specific move that the company has or is currently implementing.
• Briefly summarize how the move will fundamentally shift the playing field to the company’s advantage and beat the competition.
• Explain which of the four positioning categories described by Sherman (Breakaway, Reverse Positioning, Blue Ocean or Disruptive Innovation) best describes the move, and why.