Chapter 3: Making Business Decisions: Cool College Start-Ups

Not long ago, people, would call college kids who started businesses quaint. Now they call them the boss.  For almost a decade, Inc. Magazine has been watching college start-ups and posting a list of the nation's top start-ups taking campuses by storm.  Helped in part by low-cost technologies and an increased prevalence of entrepreneurship training at the university level, college students–and indeed, those even younger–are making solid strides at founding companies. And they're not just launching local pizza shops and fashion boutiques. They are starting up businesses that could scale into much bigger companies and may already cater to a national audience. 

Research Inc. Magazine at www.inc.com (https://www.c-e-o.org/news/inc-names-four-ceo-ventures-as-coolest-college-startupsLinks to an external site.) and find the year's current Coolest College Start-up listing. Choose one of the start ups and explain how the business can use customer relationship management (CRM) and enterprise resource planning (ERP) to help it gain traction in the market. Be sure to explain how the company can gain a competitive advantage by using each enterprise system efficiently and effectively.

This assignment should be written using APA format and should include a title page, headings, conclusion, and references.

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