In this world, global culture plays a crucial role in shaping societies. The international spread of businesses reflect the effect of globalization on local culture, offering insights into competitive advantages. Understanding culture is essential for navigating this diverse world where traditions and values shape people's collective experience.

Discuss the following with your fellow classmates:

• In your view, how can an international business learn about a local culture?
• Should an international business localize their products for different countries? Why or why not?
• In your view, why is it important for international businesses to treat their foreign employees in an ethical manner?