·  Invent and design your own Service Company.

·  Define the following points of its Strategy:

o  Identify the Target Market

o  How do customers perceive the service concept?

o  How should you decide the capacity?

o  What efforts are required in terms of the manner the service is designed, delivered, and marketed?

o  What are important business features (i.e., operations, finance, marketing, organization)?

o  How will quality and cost be controlled?

o  How does the system differentiate itself from competitors (i.e., quality, price, convenience)?

o  Are barriers to entry created?

Documents expected

·  Wordcount: 1.500-2.000 words 

·  Cover, Table of Contents, References and Appendix are excluded from the total wordcount.

·  Font: Arial 11 pts. 

·  Text alignment: Justified. 

·  Harvard style in-text citations and bibliography 

Powerpoint 8-10 slides on the report 

·  LO1: Understand the experience economy as a development of the service company

·  LO3: Critically evaluate the strategic role of service management within organizations

·  LO4: Describe the main components of service and operations