You will finalize the strategic audit report reviewing the basic strategic steps the company has followed in the last years:

1.  Executive summary (Its Mission, Vision, Values, Market segments, SWOT)

2.  3-year objectives

3.  Strategy applied, function by function

o  Marketing plan

o  Sales plan

o  Operations plan

o  HR plan

o  IT plan

4.  Financial and operative results

5.  Conclusions 

Formalities:

·  Type of Report: Word

·  Word count: 2.500 minimum

·  Line Spacing: 1,5

·  Cover, Table of Contents, References and Appendix are excluded of the total word count.

·  Font: Arial 12 pts.

·  Text alignment: Double Justified.

·  The in-text References and the Bibliography must be in Harvard’s citation style.

PowerPoint 10-12 slides