Instructions

FINAL PAPER: A detailing the marketing plan for your business with the final section to

be added above the situational analysis is the Executive Summary based on

information from drafts 1, 2, and 3 corrected. The final paper should include each of the

sections listed below. This paper should be submitted on the 15th week of the

semester).

DUE APRIL 15th @ 5 PM. NO EXCEPTIONS!!!!!!!

Deliverable:

Executive Summary

What Is the Executive Summary in your marketing plan?

The executive summary is the part of your marketing strategy that outlines the most

important findings from your research. It is a summary of the entire marketing

strategy and goes above the situational analysis. It offers a high-level overview of

your overall brand objectives, marketing goals and marketing activities. It’s succinct, yet

clear.

Your executive summary is between 1-2 pages long. And you write the executive

summary last, after completing all the other sections of your marketing strategy.

Required Structure:

ALL DRAFTS SHOULD BE INCLUDED IN YOUR FINAL MARKETING PLAN