Imagine you have been hired to develop a research study for a company evaluating the impact on customer loyalty of a recent change in their customer service protocols.

Discuss the following with your classmates.

• Based on the method you would choose to evaluate this question, what kind of variable would you be working with? Is it nominal, ordinal, interval, or ratio?
• Describe how this variable is nominal, ordinal, interval, or ratio, and how affects how you would evaluate the data you collected.