Starting a New Business or Revamping a Business Process

Discussion Prompt: As you consider either starting a new business or modernizing a business process within an existing workplace, reflect on the focus of your project for this course. What type of business would you start, or what process would you improve? In Head & Heart: The Art of Modern Leadership, Kirstin Ferguson emphasizes the integration of emotional intelligence (the "heart") with strategic thinking (the "head"). Additionally, as you pursue a Master of Science in Business Analytics, consider how data analysis can play a critical role in guiding your decisions. What data would you need to collect and analyze to make informed decisions for your business or process improvement? How can emotional intelligence and data-driven insights work together to shape your approach, ensuring that both strategic outcomes and human-centered leadership are achieved?