11 Nov Produce a SWOT analysis by conducting research using any two of the following three AI tools (free version is sufficient) for this organization: ChatGPT, Gemini, Copilot
While a balanced scorecard is used to achieve a specific goal, a SWOT analysis is used as part of broader planning. For the same organization you selected in Week 1, produce a SWOT analysis by conducting research using any two of the following three AI tools (free version is sufficient) for this organization: ChatGPT, Gemini, Copilot. In your research, be sure to include metrics that can be used in the SWOT analysis. Synthesize the results produced by the two chosen tools to arrive at a finalized SWOT analysis for this organization that includes at least two entries for each of the four quadrants. Your primary posting should include an overview (in your own words) of the results produced by each of the two chosen tools, as well as the finalized SWOT analysis for this organization. For your additional postings, consider potential AI hallucinations in your classmates’ posts. In addition, as part of your responses to your classmates, pose questions to them about their SWOT analyses from the perspective of a VP of Operations role.
Week 1 (For the same organization you selected in Week 1, produce a SWOT analysis by conducting research using any two of the following three AI tools (free version is sufficient) for this organization: ChatGPT, Gemini, Copilot.)
The for-profit organization I previously worked for was Nike. Nike was founded in 1964 and is based in the surrounding region of Beaverton, Oregon.
The four components of the balanced scorecard would apply as follows:
Financial Perspective: NIKE Incorporated has over $51 billion in revenue and is the largest supplier of athletic equipment, shoes and apparel.
Customer Perspective: Nike consumers are continuously seeking athletic apparel due to Nikes creativity and modern innovation. Nike’s sports equipment and sneakers are outstanding in terms of comfort, durability and performance.
Internal Business Processes Perspective: Nike’s internal strengths are its brand equity, Research & Development spending, and its digital platform. Threats include Under Armour, Puma, Reebok and Adidas.
Learning and Growth Perspective: Nike has insisted that offering solutions, and not symbols, should be the target for sustainability in buying power. In addition, diversifying and expanding into categories such as digital fitness and health technology.
