12 Nov How can sport, tourism, or hospitality managers apply these concepts ethically while maintaining service quality and fairness for all customers?
Chapter 11 – Revenue Management
Discussion Question 1:
Revenue management focuses on maximizing revenue by understanding market demand and optimizing price, rate, and inventory.
➤ How can sport, tourism, or hospitality managers apply these concepts ethically while maintaining service quality and fairness for all customers?
Give an example of a situation where this balance might be challenging.
Discussion Question 2:
Brayley & McLean (2019) introduce RevPAR and Yield Management as tools for monitoring financial performance.
➤ How can data from these tools help managers make better operational decisions?
Discuss one potential advantage and one limitation of relying on these metrics in leisure or tourism settings.
