31 Mar Capstone Component 1: Feasibility Study
You will incorporate the knowledge you have gained through previous coursework in order to develop a comprehensive and professional feasibility study for a professional league, potential/current owner, professional team, or other sports business of your choice. The feasibility study will consist of a description of the proposed project that outlines a large-scale organizational project of your choice (such as relocating to a new market, expanding to a new market, joining an international market, and so forth), an executive summary containing historical data on the current business, an analysis of the different factors that affect feasibility, and your study’s conclusions and recommendations. Note that you should choose an organization to expand globally into an international market. The organization you select must be different from any previous projects or presentations you have completed in this program. Though you will be using the skills and knowledge that you have gained throughout your program, you should not be resubmitting any work used in previous courses.
Specifically, your feasibility study must address the following critical elements:
I. Proposed Project Description
A. Identify the organization considering the proposed project.
B. Describe the proposed project, providing a scope statement that includes goals, requirements, and deliverables.
II. Executive Summary
A. Provide historical data and other relevant information on the current business.
III. Market Feasibility
A. Analyze the current industry, market, and/or market segment(s).
B. Analyze competitiveness within the industry.
C. Examine market potential and trends.
IV. Technical Feasibility
A. Analyze the company’s ability to develop new products, technologies, processes, or services.
B. Analyze the company’s ability to improve or redesign products, technologies, processes, or services.
C. Analyze current viability or the need to extend or expand company facilities, equipment, or staffing to meet increased operational needs of the proposed project.
V. Financial/Economic Feasibility
A. Estimate capital requirements for the project.
B. Project expected future earnings should the project be implemented.
VI. Study Conclusion and Recommendations
Final Submission Component 1: Feasibility Study
In Module Eight, you will submit your feasibility study by combining the three milestones and discussions and adding an executive summary and recommendations. It should be a complete, polished artifact containing all of the critical elements of the feasibility study. It should reflect the incorporation of feedback gained from Milestones One, Two, and Three. This submission will be graded comprehensively with the other components using the Final Project Rubric.
