03 May Week 4 Marketing Analysis
Market Segmentation
[Identify natural market segments for your product offering.
Better with graphs such as pie chart, tables etc.
Target Market Segment Strategy
Compare each segments, and illustrate which segment(s) is/are lucrative, how to capture audience, attract customers, etc.]
Market needs
[This is a critical part to analyze the potential customers’ needs, you can use the descriptions from the job postings of the similar companies like yours to illustrate current in-demand jobs in your area.]
Market trends
[Find out the current market trends to support your business ideas, you may use external sources, statistics, news, journal articles, etc. (remember to cite)]
Market growth
[This could be combined with Market Trends.]
Service Business Analysis
[If your company does not provide any services, this part is optional.]
