10 Apr Memo: E-Commerce in China: Opportunities and Obstacles
Read the case carefully at:
https://en.wikipedia.org/wiki/E-Choupal (DO NOT REFERENCE WIKIPEDIA, ONLY USE THIS SITE TO READ THE CASE)
http://mba.tuck.dartmouth.edu/digital/Programs/CorporateEvents/SupplyChainThoughtLeaders/session6.pdf (THIS CAN BE USED AS ONE OF THE REFERENCES)
Prepare a one page memo for a specific decision maker within the case. Summarize the organization’s overall situation/predicament as accurately as possible linking business impacts to causes. In order to do so, you will need to identify the elephant in the room (i.e., while there can be several issues a company is facing, identify the most important ones). Then provide two independent recommendations that directly address the problems/opportunities identified within your assessment above. Follow the format below.
To: [Address the memo to a specific decision maker within the case]
Business Impact Summary: [Summarize the organization’s overall situation/predicament as accurately as possible linking business impacts to causes]
[Present two independent recommendations that directly address the problems/opportunities identified within your assessment above]
Recommendation 1:
Recommendation 2:
