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Promotion is one of the Four P?s of the marketing mix (i.e., product, price, promotion, and place

 

Promotion is one of the Four P’s of the marketing mix (i.e., product, price, promotion, and place).  Discuss promotion and describe the role of marketing in the achievement of business objectives.

You may include short quotations from the assigned reading or additional resources to support your response.  Please be succinct.

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