350-450 words on a topic- instructions on ppt and sample attached

Include images and hyperlinks

Inform the reader

Make post worthy of sharing

Support with facts: surveys, research, data, quotes, etc

.Write with style, but not irreverence

SEO-friendly headline of 70 characters or less (including spaces)

After the article, write:1)Search-engine headline of no more than 70 characters, including spaces. It can be the same as the post’s headline if it contains keywords 2)A summary of no more 160 characters that would help the reader choose the post when discovered in a web search.3)Four keywords