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Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.

Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas:

* Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.

* Relate the triple bottom line to an organization’s sustainability.

* Analyze consumer influence on ethical behavior in marketing.

* Assess the value of communicating ethical behavior to the public.

* Conclude how ethical issues influence legal issues in marketing.

 

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