07 Jul Air BNB Marketing management
Topic: Air BNB
Each project installment must include a title page that hasthe name of the project topic in it. Each of the five questions should benumbered and written out in its entirety in the pages that follow. The entiredocument (all five questions, combined, but not counting references) should beat least 600 words (12-point Times New Roman font, double spaced), and includea separate references page. All content must show direct application to thetopic and exclude definitions of terms and general explanations of genericmarketing topics. The assignment should be submitted as a Microsoft Worddocument.
Questions
Q1. Explain your pricing strategy (penetration, skimming,competitor-based).
Q2. Discuss various pricing tactics that have or would proveeffective in stimulating sales.
Q3. Discuss the distribution strategy relevant to theproduct/service.
Q4. Explain the channels of used to distribute theproduct/service.
Q5. Explain the firms use of e-channels, e-retailing, orother non-traditional methods of distribution.
