07 Jul Case Analysis eBay
In this case, you will be studying one of the largest online selling systems that exists. For over 20 years, eBay has been working to create more economic opportunity for everyone. eBay believes it is building a better form of commerce that is enabled by people, supported by technology, open to everyone, creating more opportunity for all.
Read the case study at the back of Chapter 1 in your text/ebook. This will give you some foundational information on eBay. Go on the eBay site and study it. Spend time researching at least 5 current resources (not including the eBay site or your text/ebook) to support your answers to the following questions.
In your paper, answer these questions as they relate to the past 12 months:
1. Describe the current state of eBay and what is new this year on their digitalplatform.
2.On the eBay websiteWho WeAresection, it says: We give sellers the platform, solutions, and support they need to grow their businesses and thrive. We measure our success by our customers’ success. What does this mean toyou?
3. Describe what you find to be their digital communication advantages, andwhy.
4. Discuss how eBay uses different parts of their site to focus on certain activities and how this contributes to continued growth. What other digital media do theyuse?
5. Note any differences you see in how eBay does business in the UK (where the case originates) and in theUSA.
Be sure to read the criteria, by which your paper/project will be evaluated, before you write, and again after you write.Your final paper will be 4 pages in length, double–spaced, in APA format. Include 6 outside resources from the past 12 months specific to the company you are studying. Incorporate your outside resources in your answers and share how these enhanced your paper.
1 Resource must be from text book and 5 other from outside sources.
Texbook resource:
Chaffey, D. & Ellis-Chadwick, F. (2016). Digital marketing – Strategy, implementation, and practice (6th ed.). Harlow, U.K.; Pearson
Chaffey, D. & Ellis-Chadwick, F. (2016). Digital marketing – Strategy, implementation, and practice (6th ed.). Harlow, U.K.; Pearson
Snippets of the case study are attached below.
