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Many companies use their brand as a competitive advantage. Step 1: Given your knowledge about t

Many companies use their brand as a competitive advantage.

  • Step 1: Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why. 
  • Step 2: Explain the effects you believe the Internet's capabilities will have on the brands you identified above and what the owner of the brand should do in light of them. 
  • Step 3: Be sure to respond to at least one of your classmates' posts.

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