The Critical Questions section will include the following:

1. From a marketing perspective, develop one critical question which will help answer how your selected organization can best create value within its industry. In constructing your critical question, think about how DeVoe School of Business Virtuous Business Model could influence the organization and its stakeholders within its industry.
2. Under critical question, in a paragraph fully explain how it can help answer, from a marketing perspective, how the organization can best create value within its industry.

Industry : Health Care

Organization : Blue Cross Blue Shield