Run k-means cluster analysis using all the variables to identify 2 segments. Interpret and report the outcome o

01 Aug Run k-means cluster analysis using all the variables to identify 2 segments. Interpret and report the outcome o

Posted at 13:26h in Business & Finance / Marketing by

Run k-means cluster analysis using all the variables to identify 2 segments. Interpret and report the outcome of the analysis.
Run k-means cluster analysis using all the variables to identify 3 segments. Interpret and report the outcome of the analysis.
Compare the two analyses and which one would you prefer? Why?